What They Say
IDC forecast that after dropping 12% year on year in Q3 2021 to 48 million units, the market for smartphones in India will be below 160 million in 2021. The firm is forecasting challenging conditions for 2022. The country was the third largest 5G smartphone market with 7% of worldwide 5G shipments at 10 million units at an ASP of $401 and the number is expected to be under 30 million for this year.
Overall ASPs peaked at $196, driven by price hikes and a greater 5G contribution. The sub-$200 segment dropped by 24%, while $200+ smartphones grew by 56%, signaling, said IDC, a shift to higher price buckets, driven primarily by supply.
Online channels clocked a record high 52% share, although with a 5% YoY shipment volume decline. eTailer sales festivals (The Big Billion Days on Flipkart and Amazon Great India festival) started in early October, even before the Navratri festival this year, continuing until Diwali. Offline channels registered an 18% YoY shipment decline. IDC expects online shipments to surpass offline shipments in 2021.
What We Think
I really know little about this market. The data shows that Samsung has fallen more than the other big brands. Apple, of course, is not a big player because of the price of its handsets. (BR)
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India Smartphone Market, Top 5 Company, Shipments in Million, Market Share, Year-over-Year Growth, 3Q21 |
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|
Company |
3Q21 Shipment Volumes |
3Q21 Market Share |
3Q20 Shipment Volumes |
3Q20 Market Share |
Year-Over-Year Unit Change (3Q21 over 3Q20) |
|
Xiaomi |
11.2 |
23.40% |
13.5 |
25.00% |
-17.20% |
|
Samsung |
8.1 |
16.90% |
12.1 |
22.30% |
-33.00% |
|
vivo |
7.9 |
16.40% |
9 |
16.70% |
-13.10% |
|
realme |
7.5 |
15.70% |
8 |
14.70% |
-5.30% |
|
OPPO |
5.1 |
10.70% |
6.1 |
11.30% |
-16.40% |
|
Others |
8.2 |
16.90% |
5.5 |
10.00% |
48.40% |
|
Total |
48 |
100.00% |
54.2 |
100.00% |
-11.50% |
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Source: IDC Worldwide Quarterly Mobile Phone Tracker, Nov 2021 |
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