What They Say
The GFU in Germany said, based on data from GfK, that TV sales in Q2 in the country were up just 1% on last year, with revenues of €831 million, although volume fell by 18.5% to just under 1.3 million sets. The ASP rose 24% to €657, with 6%-8% in rising prices with the rest coming from a shift to more premium products.
Overall the market, 75% of sets have UltraHD resolution although this rose to 91% for sets of 55″ and more. Sets in that size class were 67% and SmartTV is now up to 93% by volume, 98% by value. Voice control (sprachsteuerung in the chart below) is up to 76% by volume, 88% by value.
What We Think
Q2 is usually a quieter quarter in the year, although with the Euros, there is a shift of some demand from later in the year to Q2. If the ASPs continue to stay high, revenues should grow well by Q4. (BR)
TV features in Germany. Auflösung is resolution and Sprachsteurung is voice control
