What They Say
Pearl TV and brodcasters around Phoenix, Arizona, have started testing Nextgen TV over limited cable infrastructure, collaborating with Comcast. ATSC 3.0 is being used to blend OTA and OTT content.
The initial stages in the collaboration will develop the technical capability to pass along NEXTGEN TV’s 4K Ultra HD content through cable and eventually to enable further features such as High Dynamic Range (HDR10), Wide Color Gamut and the ATSC 3.0 standard’s advanced immersive audio capabilities.
What We Think
ATSC does seem to be making some progress, but it takes time to roll out reliable broadcast technology. Could it be overtaken by streaming video? (BR)
