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Argos Brings Augmented Reality TV Buying Feature to iOS App

Argos, the UK retailer, has introduced a new AR feature into its retail app for iPhone, allowing users to envisage how TVs from brands including LG, Samsung and Sony will look in their homes.

The app shows users how TVs will look, both positioned on a piece of furniture or mounted to a wall, and includes the option to play a video on the virtual screen.