Opera TV and Zype have announced the launch of a fully-integrated, end-to-end distribution solution for video content owners to maximize advertising revenue through the Opera TV Store. World Poker Tour and Shout! Factory are two of the 20 plus customers taking part in the service launch.
The OTT offering enables video content owners to add content to the Zype platform, and generate a smart TV app using the Opera TV Snap formatted content feed. The app can be added to Smart TVs from Sony, TiVo, Hisense, Samsung (Blu-ray players), Skyworth, Vestel, Oncorp, Changhong, Amino, Swisscom, Virgin Media, plus others. The offering also makes it possible for Zype customers to get paid for their content published on Opera TV.
Opera TV is an OTT provider and currently enables around 1,000 video publishers to reach around a million Smart TV users. Zype provides a cloud-based video distribution service for OTT, and currently enables over 100 content partners to distribute their owned and operated content.