Transport for Londong (TfL) has made a deal with Outdoor Plus for advertising and the company will install six digital screens in underpass locations including the A3 Kingston, the A40 in Ealing and the northern ring road at Wembley Way, so will be seen by an estimated half a million road users a day. Outdoor Plus said that this would extend its reach to around 3 million per day.
TfL believes that it controls 20% of the out of home advertising in the UK and 40% of the London market.
Image: TfL
