LG Ad Solutions’ Innovation Labs has entered a multi-year licensing agreement with AI marketing firm Zenapse to incorporate emotional intelligence technology into connected television advertising.
The partnership will leverage Zenapse’s Large Emotion Model (LEM) to develop new advertising products across LG’s network of 200 million Smart TVs globally. According to LG Ad Solutions CTO David Rudnick, the technology aims to enhance content understanding, personalization, and targeting capabilities.
The collaboration comes as connected TV advertising continues rapid growth, with US spending projected to reach $40 billion by 2027, up from $24.6 billion in 2023. Streaming platforms now reach over 90% of US households, compared to 40% for cable subscriptions.
