TCL Electronics reported a 19.7% YoY increase in TV shipments during the third quarter of 2024, with a total of 20.01 million units shipped in the first nine months, marking a 12.9% YoY rise. This growth was driven largely by its MiniLED TV segment, which surged by 163% YoY in the third quarter. The company’s strategy capitalizes on a growing consumer preference for larger screens, with strong performance in TVs 65 inches and above, alongside high-end products like QLED and MiniLED TVs, which grew by 61.1% and 162.8% YoY, respectively.
| Large-sized display – Shipment of TCL TV (units) | 20,009,435 |
| Proportion of TCL TV of 65 inches and above by shipment | 24.30% |
| Proportion of TCL TV of 75 inches and above by shipment | 11.80% |
TCL’s international shipments rose by 15.2%, supported by effective regional strategies. In Europe, TCL achieved a notable 126.5% YoY increase in the 75-inch and above TV segment, bolstered by an expansion of its distribution channels. North America also showed significant growth, partly due to targeted marketing efforts, such as its partnership with the NFL. The emerging markets in Latin America, the Middle East, and Africa also performed well, with shipments increasing in regions like Latin America and the Middle East by 12.1% and 22.7% YoY, respectively.
