What Display Daily thinks: It seems like every major Asian display company has had one conference or another in the last six weeks, and who knows how many more will come out. There’s an awful lot of talking about the integration of software with hardware, and the obligatory hmm-hmm-ing to talks of AI.
So, softening hardware is the new mantra for the display industry. It makes no sense to see displays as passive devices that are just used to watch stuff that is fed and managed by some magic source. Displays are the face of AI, the face of bricks and mortar retail marketing, or the face of your overbearingly smug automobiles who claim to know how to drive but might just end up wrecking themselves like an eager teenager with his or her first driving license.
You can have a pretty face but if there’s nothing behind the eyes you tend to lose everyone’s interest eventually. Displays need to lead with their smarts. In LG’s case, as is the case with most consumer electronics companies, displays are the face of fridges and washing machines, and everything is connected, and there may even be some giant AI mind working in a distant data center keeping everything running like the Borg Queen.
Soften your hardware. Displays are the face of our computing future. It’s time to put some brains and personality behind them and not just lead with looks.
LG’s Software Developer Conference Makes a Case
LG Electronics announced partnerships with Apple and Google at their recent LG Software Developer Conference 2023 (LG SDC 2023). These partnerships aim to build on the integration of LG’s smart home products into Apple’s HomeKit and Google’s Home platforms.
LG Electronics held the LG SDC 2023 over two days, from September 14 to 15, 2023, at the LG Science Park in Magok, Seoul. The event served as a hub for over 1,000 engineers from LG affiliates, Amazon Web Services (AWS), Microsoft, Apple, Google, and other global software entities attended to network and talk about AI, big data, mobility, automobiles, platforms, architecture, software technology, development culture, cloud computing, and emerging technologies.
Keynote speeches were delivered by Baek Kyung-hoon, head of LG’s AI Research Institute, and James Gosling, known as the creator of Java and a specialist engineer at AWS. Baek introduced the Exaone 2.0, a multimodal AI, while Gosling delved into his rich software development experience.
Park In-sung, the Executive Vice President of LG Electronics’ CTO Software Center, talked about software’s pivotal role in shaping the future of LG’s business. He committed to fostering developer communication, expediting the coming together of software technologies, and LG’s aspirations to be a leading smart life solution enterprise connecting diverse customer experiences.
The pivot to the so-called smart life solution company vision is LG’s emphasis on software technology’s organic integration to enrich customer experiences. So, even though the LG SDC has been running since 2016 it has only expanded since last year to include LG-affiliated companies.
