The central product appears to be a dockable iPad screen that feature a touchscreen and function similar Samsungs SmartThings and Googles Home along with Amazon Alexa with new Apple iOS software coded to pull together third party brands into an Apple Matter eco system.
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What’s Our Take?
Home automation technologies are turning into essential juxtapositions for consumer displays. It begs the question, will we see integration of the circuitry into smart TVs as the market becomes more commoditized for standalone devices?
Well, you can’t sell a “dunb” display into the consumer market. In fact, in the US at least, you are hard pressed to find a TV that isn’t smart . Not sure if that is a good thing or bad, but no vendor wants to be on the hook for manufacturing set-top boxes and asking consumers to run wiring and cables running all over the place (consumers seem to follow the path set for them because, mostly, they just go for the biggest and brightest screen, everything else is gravy).
You add the love of generative AI that is taking place in tech right now, and it’s safe to assume that home displays, TVs, smart TVs at that, have to adapt to the experiential demands of consumers, that means, yes, integrating with home automation across all SKUs, as well as treating the next home automation product like an extension of sound bars.
