Zurich Enforces Stringent Brightness Limits

One of the proposed DOOH sites. Photo: InvidisThe city of Zurich, in Switzerland, is to open a tender for 10 new 72″ DOOH screens and 20 illuminated rotary columns, for outdoor installation. However, there is a drawback: based on the results of an acceptability study last summer, the displays will be limited to 500 cd/m² of brightness – even in the middle of the day.