What Display Daily thinks: The main advantage of LG’s collaboration with Userful for the AV channel is that dealers and systems integrators can spend less time worrying about integrating IT and networks and more time integrating the solution into the client’s business processes or workflows. If there are larger opportunities or needs beyond what the initial package offers, LG and Userful will support the channel partners.
It’s a classic example of how the software is the driver of the business, and the display is an interface. Doesn’t diminish the value of the display technology, but the application is the driver, and with a motivated dealer network, the sell-through opportunities are boosted.
Okay, it is not a case of some stunning strategic conceit, but it does show that the display business isn’t really about displays anymore. It is and it isn’t. It is for the bottom line of the display manufacturer, but it isn’t for the customer of the display who needs a solution for their particular problem or business need. And every new application that is made possible is a new marketing campaign that potentially opens up a new channel of business and new verticals.
This is also an indication of the advances being made by the AV channel which is more sophistication in application development, and more technology integration capabilities. Do you have the right software relationships to make your commercial display business stay relevant?
LG and Userful’s Collaboration
LG and Userful are collaborating to offer integrated solutions that combine LG’s WebOS display technology with Userful’s Infinity platform, simplifying the adoption of AV services on enterprise networks. The solution offers flexibility and scalability to businesses, catering to a broad spectrum of applications.
The Userful Infinity platform gives businesses the capability to execute a variety of solutions from a single interface. It integrates with various applications like video management systems (VMS) and building management systems (BMS). It can support a myriad of applications, from control rooms, data metrics, operational metrics, digital signage, immersive experiences, to streaming for remote workers. LG, obviously, can provide any display from its vast range of products, that directly matches the customers needs. These integrated solutions will first be available through AV integrators and resellers in North America.
