In line with its strategy of expanding vertically and horizontally in the region, Grand Cinemas counts today over 81 screens, with additional new screens currently under development.
Grand Cinemas will deploy a combination of Volfoni’s 3D cinema technology products, including the highly efficient SmartCrystal™ Cinema NEO series and the award-winning SmartCrystal™ Diamond series. The initial deployment will be for Grand Cinema’s new state-of-the-art multiplex to be opened in ABC MALL in Verdun, Lebanon in August 2017. The follow-on deployments will be used to upgrade and replace existing 3D cinema products, from a leading competitor, with Volfoni’s higher performance and higher efficiency products.
“We are thrilled to partner with Volfoni for our 3D cinema technology rollout in Lebanon. Grand Cinemas is an innovator in the market and Volfoni is perfectly positioned to support our growth. The quality, performance and cost-effectiveness of their products, will allow us to rollout 3D capabilities to more screens,” said Jean Ramia, Managing Director of Selim Ramia & Co. Sal. / Grand Cinemas. “This will ultimately benefit our audience with brighter 3D projections and deliver on our commitment of ‘Always Entertaining’ our audiences.”
“As an industry leader and pioneer of cinema in the Middle East region, Grand Cinemas has been delivering high quality entertainment to their audiences for many years,” said Araceli Vaello, Sales Director for EMEA & CIS for Volfoni. “We are very pleased to have been selected by Grand Cinemas for their 3D cinema technology needs. It is a confirmation of Volfoni’s technological innovation and strong market position in the 3D cinema hardware and services space.”
Volfoni’s 3D cinema business unit has continued its growth momentum in the marketplace across multiple regions with significant projects announced or to-be-announced in different geographies. This announcement follows Volfoni’s recently announced strategic alliance with Freedeo focused on the important and growing China cinema market.