Volfoni Forgets Cardinal Rule of Advertising

Volfoni is really gunning for RealD, having officially welcomed a patent invalidation in China. China’s Patent Re-Examination Board declared that RealD’s UM patent CN 203433207U did not bring enough novelty and innovation to the market. The move follows another patent invalidation in Russia earlier this year, for the same reasons.


This goes completely against what I was always told by my father, who is at heart a salesman: don’t insult (or even mention) the competition, which is really just another way of saying, ‘There’s no such thing as bad publicity’. Several companies could do with remembering that advice. (TA)