Visual Art and Jernhusen Media have been working together to provide outdoor advertising in Sweden since 2010 and now plan to increase this cooperation, extending their agreement to 2024. Currently Jernhusen advertises at 40 railway stations and has 150 screens. A further 160 “eurosize” (55″) screens will now be added to the network. The agreement is to digitalise as many analogue spaces as possible. There are also some LED walls ranging from 92″ to 110″ in Stockhom, Malmö and Gothenburg, with Solna boasting a 220″ digital area. Hoss Khosravi of Visual Art says that the aim is to “surprise, drive the market forward and do what has never been done before”.
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