Parks Associates has said that OTT video use in Western Europe is continuing to grow; 55% of UK broadband households, and 51% of French, watch video online. However, the amount is much higher in the USA: 70%. Paid subscriptions were much lower in Europe, at 330% (UK) and 17% (France), compared to 65% in the US.
“In many parts of Europe, pay-TV penetration is lower than the U.S., and European consumers have been reluctant to pay for video in the past due to so many ‘free’ options such as the BBC iPlayer”, said research director Brett Sappington. “But, as more pay options enter the market, with content unavailable anywhere else, they are slowly changing the culture of video viewing in Europe.”