Japanese restaurant chain Wasabi has digitised its menu boards across seven of its London locations. Pioneer Group was enlisted to install the displays across five of Wasabi’s concession stores in partnership with Marks & Spencer and two of the company’s standalone stores.
Image: Signagelive
Pioneer deployed LG’s 86” 86BH5C Ultra Stretch displays across the majority of locations, installed in pairs in a landscape formation or back-to-back with a single portrait display in the new store at West One Shopping Centre. West One’s counter features a six-screen 47” LG 47LV35A narrow-bezel video wall, while the Pantheon Oxford Street Marks & Spencer store features a smaller, three-screen 43” LG 43SM5KD display.
Cloud-based digital signage software platform Signagelive is used across the system to standardise content control and enable remote updates. Wasabi’s marketing team is working directly with Pioneer to maintain, service and create content for the displays. The system is synchronised via IAdea XMP-7300 media players with Anytiles solution, which supports Ultra HD content. Wasabi’s IT support analyst Jerry Chen commented:
“This project has helped us to standardise our in-store experience, ensuring up-to-date information on our menu boards and reducing the time invested to maintain them”.
(Hat tip to sixteen-nine.net for pointing this story out!)
