ABI Research has evaluated the “TV as a Service” (TVaaS) business model and finds that revenues for video software will grow from 2016’s 10%, to 35% in 2021 with revenues of $1.5 billion. The TVaaS model states that recurring revenues based on video consumption, transactions, or subscriber-related metrics will take over traditional hardware sales, software and IP licenses, and service-related revenues.
Examples of products offering TVaaS components include Cisco’s Infinite Video suite, Nagra’s intuiTV product, and Ericsson’s MediaFirst suite. Digital Rights Management, guide licensing and metadata, transcoding and QoE measurements are examples of TVaaS trends also occurring in product lines outside of middleware.
Digital Rights Management leads the movement at a 56% transition rate of readiness to transition to TVaaS architectures and business models by 2021, followed by transcoding and its 36% transition rate, also by 2021. Middleware, as well as guide licensing and ,etadata, will only transition to 20% and 12%, respectively.
Nagra intuiTV TVaaS
