Transparent LED Wall Installed at New Saturn Flagship in Cologne

The main entrance of German electronics retailer Saturn’s brand new flagship store in Cologne is home to a transparent LED video wall, courtesy of digital signage company MIB. Not much has been revealed about the hardware, except that the wall is 3m² in size and hung 8m in the air.

MIB’s Jörg Preuss explained the benefits of the wall’s transparency: “Sunlight continues to reach through the glass front into the premises. In addition, you can see the content inside the building through the reflecting windows,” he said.

Check out this video of the device in action.