What Display Daily thinks: Wherever AI goes, you need a display. That’s the face of the new world order, and consumers seem to be reacting favorably to the idea of a connected network of home appliances, home hubs, and AI assistance. It may be that the reaction is emotional; who doesn’t get a little excited about having a conversation with the fridge. It beats having to make friends or go on dates, and can be done in sweats.
But seriously, there is a face to AI, and it is a display and that’s about all you need to know if you are in the display industry. You look for more seamless integration of displays and more user experiences in the home that require a touchscreen. It’s inevitable that no one really feels one hundred percent comfortable with a disembodied voice in the ether so, AI assistants need a friendly visual to give reassurance.
So, there is significance in the integration of AI in home appliances, and there is significance in more networked devices in the home. The significance is going to be in the human-machine interface because you can’t sell the vision of AI without the visual connection.
Tizen, AI, and Samsung Home Appliances Screens
There’s a nice synopsis of Samsung’s key announcements at its developer conference, SDC 2023, held in San Francisco, California. The one thing that stands out, from a display industry perspective at least, is how Samsung is looking to strengthen its position in the smart home market with Tizen, its key ecosystem driver for products like Smart TVs and refrigerators.
Obviously, it wouldn’t be smart these days if it didn’t have an AI component. However, integrating AI into smaller appliances presents computational challenges. To combat this, Samsung has launched Home AI Edge technology. This solution allows these smaller Tizen-powered devices to tap into AI services from more powerful devices, ensuring they don’t need individual high-performance hardware. This facilitates effective resource use and signals a move towards a collaborative, interconnected household environment without compromising on design or affordability.
That’s the pitch, and you can add some additional updates to Tizen TV specifically, especially the increasing availability of Samsung’s Gaming Hub. The company announced that since last year it has increased the number of supported games by 300% to over 3,000. The service is actually a game discovery application because it hub can be used to access your Xbox Game Pass or Nvidia GeForce Now, among a number of other streaming services.
Bongjun Ko, executive VP of Application Software R&D Group, Visual Display (VD) Business, shared that Samsung Gaming Hub is now available on a variety of Tizen-supported screens such as The Freestyle 2nd Gen and Odyssey Neo G9 as well as 2022 and 2023 Samsung Smart TVs. There’s also the Chat Together app, which allows users to create chat rooms for watching TV or movies together with friends in an online group setting. Tizen has also added support for Relumino Mode to Samsung TVs to make them more accessible for those with low vision.
