There is an interesting review of an AR product that I thought is worth a look. The Slowtwitch editorial team recently reviewed Engo’s heads-up display sunglasses for cycling and running.
I’ve had harder issues getting heart-rate monitors to connect in the past. For something that is as complex as this, Engo has made it incredibly simple. That’s an undeniable achievement.
Slowtwitch
There’s three takeaways from this review:
- It’s about what the product does and not abstract specifications and technology. I love the comparison to installing a heart-rate monitor.
- The product is being used in the field in a real-world application by the target end customer. They’ll decide whether it has merit or not.
- There are many, many categories of AR glasses and VR headsets. Explore the niches. If I hadn’t read this specific review, I would have dismissed Engo’s product, and that would have been a failure on my part, sure, but I am not the target demographic that Engo wants.
To be fair, there a number of niche sites that cater to triathletes, cyclists, endurance athletes, and the like who do a good job of reviewing heart beat monitors, smart watches, and in this case, AR glasses. The reviews are usually quite in-depth, and written by people who actually want to use the product and try it out. DC Rainmaker is another site you can check out to get an idea of what I mean, To be fair, the title of this article is misleading, they are all nerds. But, different nerds, and the results are different good.
