Technicolor has withdrawn from the HEVC Advance patent pool. Instead, the firm has decided to license its HEVC IP portfolio directly to device manufacturers, to accelerate adoption of the standard.
HEVC Advance is a body offering HEVC patents to device makers (HEVC Advance Offering Essential HEVC Patents in Competition to MPEG LA). However, it is separate from the other major patent pool, MPEG LA. There have been concerns that the competition between the two would delay HEVC adoption.
Technicolor appears to have taken the above view, writing, ‘Since the emergence of the HEVC Advance pool, various players have delayed adoption of HEVC technologies and redirected their investment into alternative technologies’.
One deal – a material patent license agreement – has already been signed between Technicolor and another company.
