TV market

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The Challenge of Monetizing CTVs

by Omid Rahmat

CTV and the definition of what television viewing is, or could be, needs a helping hand from the industry’s leading brands.

Tags:Advertising| CTV| TV market

A Sluggish Chinese PC Market and a Change in Display Strategies

by Omid Rahmat

Home demand helped Chinese companies build up resources for smartphone, TV and monitor displays. Sluggish demand may just crack the international market for them.

Tags:Artificial Intelligence (AI)| China| Market Data| OLED| PC| showcase| TV market

Strategizing for TVs Doldrums

by Joseph Bryans

The TV market remains a challenge for the power players and new competitors make big inroads.

Tags:Counterpoint| DSCC| MiniLED| OLED| Quantum Dots| showecase| TV market

TV Makers Cutting Down and Hunkering Down

by Shawnee Blackwood

Companies have revised their third-quarter 2024 shipment forecasts downward, reducing planned shipments by 10%

Tags:Market Data| omdia| TV market

Bigger Screens Need Bigger Brands

by Emory Kale

Korea’s display giants have built a brand fortress that is immune from pricing and technology challenges.

Tags:Hisense| LG| OLED| QLED| Samsung| showcase| TCL| TV market