Samba TV – Display Daily

Yahoo Announces Partnership with Samba TV to Enhance Advanced TV Targeting and Measurement in UK, Canada & Australia

by Artem Alekseenko

Allows advertisers to combine their TV and digital budgets to maximize campaign impact using Samba TV’s data and Yahoo DSP’s target audience segments.

Tags:Samba TV| Yahoo

A Generational Rejection of Boomer TVs

by Omid Rahmat

The people who make TVs are, for the most part, boomers. The people who watch TV are not. Yet, it is the boomers who represent the majority of people who want non-boomers buying TVs. …

Tags:Market Data| Samba TV| Smartphones| Streaming Video| TVs (TV Sets)