Ratings (e.g. Nielsen) – Display Daily

LG Smart TVs Will Send Data Directly to Nielsen

by Shawnee Blackwood

The deal enables advertisers running campaigns on LG smart TVs to receive streaming measurement and big data insights via Nielsen starting in Q1’24

Tags:Advertising| Automatic content recognition| LG| Ratings (e.g. Nielsen)| Smart TV

TV Still Dominates

by Yvette Raikes

The TV screen is where 92% of all US viewing takes place, according to Nielsen’s Q4 report. Although there are more options available, consumers are still choosing the TV as their primary screen. 82% …

Is 2015 the Break out Year for Streaming Video on Demand?

by Steve Sechrist

Nielsen recently reported that US Households with Streaming Video On Demand (SVOD) spend an average of two hours and 45 minutes watching the mobile device screens, beating the homes with traditional TV, which had …

Netflix Sees Changes in the TV Landscape Emerging

by Helen Vince

TV – Netflix, the company that brought video on demand to the masses sees traditional broadcast on a downward spiral. According to articles from The Hollywood Reporter and Digital Trends, Netflix CEO Reed Hastings explained during a speech in Mexico …

Tags:Netflix| Ratings (e.g. Nielsen)| Vol 21 - Issue 47