jon peddie research graphicspeak display daily babeltechreviews

Pixalate

Addressing the Persisting CTV Bundle ID Crisis

by Artem Alekseenko

Bundle IDs are strings of characters used by advertisers and ad platforms to identify specific apps on CTV platforms like Samsung Smart TV, Amazon Fire TV, and Roku.

Tags:Advertising| Connected TV (CTV)| Pixalate

Samsung, Amazon, and LG Chase Roku in Global CTV Ad Supply Chain

by Artem Alekseenko

Roku maintained its stronghold, with 46% of the open programmatic ad spend directed towards it in Q1’23.

Tags:Advertising| Analytics & Tools| CTV| Pixalate