JCDecaux Enters into a Strategic Alliance with Displayce Including a Majority Stake to Make it a Benchmark DSP in Outdoor Advertising
by Artem Alekseenko
JCDecaux SA, the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in …
Tags:DOOH| DSPs| JCDecaux| Outdoor Displays
