DOOH – Page 52 – Display Daily

Ocean Takes New London Site

by Tom Allen

Ocean Outdoor’s roadside network has grown with the addition of a new site in London: Trinity Wandsworth. The two screens, each measuring 12.2m x 2.9m, have a 10mm pixel pitch and are mounted on …

Tags:DOOH| Large Display Monitor| Ocean Outdoor| UK (United Kingdom)| Vol 22 - Issue 22

Kapsch Takes Signage to the Slopes

by Tom Allen

Kapsch Group has rolled out pilot DOOH projects at four ski resorts in Germany and Austria. The screens show information including lift waiting times, weather updates and local offers. In resorts where multiple screens …

European PD Market is Positive in Q1

by Bob Raikes

Europe saw a good result in Q1 2015 with 4.2% annual growth reported in Meko’s DisplayCast Public Display research. Annual growth was just over 23% on a volume basis. Despite some price declines during …

DailyDOOH Summit Roundup

by Tom Allen

Ayuda Media Systems‘ CEO Andreas Soupliotis (“The only man ever to return a Tesla because he didn’t like the UI”, said Cotterill) spoke in great detail about programmatic buying – but it was very …

Tags:Advertising| DOOH| Events| Large Display Monitor| Vol 22 - Issue 21

How to Market DOOH

by Tom Allen

After spending seven years at Google and just over a year at ITV, Sarah Speake joined Clear Channel this year as the company’s chief marketing officer. She was discussing marketing (of course!) for the …

Tags:ClearChannel| DOOH| Events| Large Display Monitor| Vol 22 - Issue 21

Gatwick Moves With the Market

by Tom Allen

Spencer Sheen, head of retail at Gatwick, discussed the changes that have been put in place since the airport came under new management in 2009. Gatwick is now the world’s busiest single-runway airport, with …

Tags:Aviation| DOOH| Events| Large Display Monitor| Vol 22 - Issue 21

JCDecaux Prepares for Smart Cities

by Tom Allen

Smart cities are a big topic in the DOOH industry, but no-one is very clear on the meaning of the phrase. Albert Asséraf of JCDecaux noted that there are more than 220 million search …

Tags:DOOH| Events| JCDecaux| Large Display Monitor| Vol 22 - Issue 21

DOOH in Other Regions

by Tom Allen

Sikander AhmedYou may not realise it, but London leads the world in DOOH, said Cotterill at the start of the next session; go to New York and you’ll see for yourself. Anecdotally, UK business …

Tags:DOOH| Events| Large Display Monitor| QSRs & Menu Boards| Vol 22 - Issue 21

Neuro-Insight Measures Brainwaves and Responses

by Tom Allen

The next speaker was Heather Andrew, CEO and founder of Neuro-Insight – a London-based company that examines the brain’s response to certain stimuli. The aim is to maximise the effectiveness of these stimuli within …

Tags:Advertising| DOOH| Events| Large Display Monitor| Vol 22 - Issue 21

Cheil Praises and Critiques DOOH

by Tom Allen

Cheil Media plans and buys all of Samsung’s OOH media, and Fiona FitzGibbon is head of media. She was speaking about ‘Why we love DOOH’. Cheil is passionate about the medium, which is growing …

Tags:DOOH| Events| Large Display Monitor| Samsung| Vol 22 - Issue 21

Morris Values Big Data

by Tom Allen

Neil Morris, CEO of Grand Visual, gave what many people I talked to named as the most interesting talk of the day. Grand Visual is a production company that is 10 years old this …

Tags:DOOH| Events| Large Display Monitor| Vol 22 - Issue 21

Partnerships Will be Essential

by Tom Allen

After an introduction by Adrian Cotterill, editor of DailyDOOH, the first speaker was Shaun Gregory of Exterion Media. Gregory spoke on the topic of ‘How OOH can change peoples’ lives and consumer habits’. He …

Tags:DOOH| Events| Large Display Monitor| Transport| Vol 22 - Issue 21