Empowering display industry professionals with cutting-edge insights and analysis
by Tom Allen
Ayuda Media Systems‘ CEO Andreas Soupliotis (“The only man ever to return a Tesla because he didn’t like the UI”, said Cotterill) spoke in great detail about programmatic buying – but it was very …
Tags:Advertising| DOOH| Events| Large Display Monitor| Vol 22 - Issue 21
by Tom Allen
After spending seven years at Google and just over a year at ITV, Sarah Speake joined Clear Channel this year as the company’s chief marketing officer. She was discussing marketing (of course!) for the …
Tags:ClearChannel| DOOH| Events| Large Display Monitor| Vol 22 - Issue 21
by Tom Allen
Spencer Sheen, head of retail at Gatwick, discussed the changes that have been put in place since the airport came under new management in 2009. Gatwick is now the world’s busiest single-runway airport, with …
Tags:Aviation| DOOH| Events| Large Display Monitor| Vol 22 - Issue 21
by Tom Allen
Smart cities are a big topic in the DOOH industry, but no-one is very clear on the meaning of the phrase. Albert Asséraf of JCDecaux noted that there are more than 220 million search …
Tags:DOOH| Events| JCDecaux| Large Display Monitor| Vol 22 - Issue 21
by Tom Allen
Sikander AhmedYou may not realise it, but London leads the world in DOOH, said Cotterill at the start of the next session; go to New York and you’ll see for yourself. Anecdotally, UK business …
Tags:DOOH| Events| Large Display Monitor| | Vol 22 - Issue 21
by Tom Allen
The next speaker was Heather Andrew, CEO and founder of Neuro-Insight – a London-based company that examines the brain’s response to certain stimuli. The aim is to maximise the effectiveness of these stimuli within …
Tags:Advertising| DOOH| Events| Large Display Monitor| Vol 22 - Issue 21
by Tom Allen
Cheil Media plans and buys all of Samsung’s OOH media, and Fiona FitzGibbon is head of media. She was speaking about ‘Why we love DOOH’. Cheil is passionate about the medium, which is growing …
Tags:DOOH| Events| Large Display Monitor| Samsung| Vol 22 - Issue 21
by Tom Allen
Neil Morris, CEO of Grand Visual, gave what many people I talked to named as the most interesting talk of the day. Grand Visual is a production company that is 10 years old this …
Tags:DOOH| Events| Large Display Monitor| Vol 22 - Issue 21
by Tom Allen
After an introduction by Adrian Cotterill, editor of DailyDOOH, the first speaker was Shaun Gregory of Exterion Media. Gregory spoke on the topic of ‘How OOH can change peoples’ lives and consumer habits’. He …
Tags:DOOH| Events| Large Display Monitor| Transport| Vol 22 - Issue 21
by Tom Allen
The event ran at Bafta in Picadilly CircusDailyDOOH’s Media Summit is now in its second year in London, taking place as part of the city’s Digital Signage Week. Rather than gearing towards product demonstrations …
Tags:DOOH| Events| Large Display Monitor| Vol 22 - Issue 21
by Tom Allen
Transport for London has opened a tender for a new premium network of digital roadside sites. ‘The London Landscape’ comprises 13 digital underpass advertising sites and 25 digital screens throughout the TfL road network. …
Tags:DOOH| Large Display Monitor| UK (United Kingdom)| Vol 22 - Issue 21
by Vanessa Browning
Broadsign has been chosen by Shell to deploy a network of 600 screens at its petrol forecourts in the UK and the Netherlands. 200 screens are in operation at 25 sites in the UK, …
Tags:Broadsign| Digital Signage| DOOH| Large Display Monitor| Netherlands| UK (United Kingdom)| Vol 22 - Issue 21
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