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Record-Breaking OOH Advertising Revenue in Q2 2024, Digital OOH Leads the Charge
by Shawnee Blackwood
DOOH experienced a 7.5% increase from the previous year.
Tags:DOOH| Market Data
by Shawnee Blackwood
DOOH experienced a 7.5% increase from the previous year.
Tags:DOOH| Market Data
by Joseph Bryans
The ASB GlassFloor at BMW Park integrates millions of LED points beneath the glass surface.
Tags:DOOH| LED| Sports and Stadiums
by Emory Kale
The airport serves over 76 million passengers a year.
Tags:Digital Signage| DOOH| dvLED
by Shawnee Blackwood
Out with the old signage and in with the new digital approach.
Tags:DOOH| LED
by Omid Rahmat
LG is claiming to protect display quality and ensure performance stability, extending the lifespan of digital signage used in outdoor environments with proprietary Anti-Discoloration technology.
Tags:Digital Signage| DOOH| LG| showcase
by Shawnee Blackwood
It was originally showcased at Display Week 2023, where it won a People’s Choice award.
Tags:Digital Signage| Display Week 2024| DOOH| E Ink| ePaper
by Shawnee Blackwood
Spending on DOOH ads is predicted to grow at an annual rate of 15.3% from $21.5 billion in 2023 to $30.7 billion in 2026.
Tags:DOOH| Mergers & Acquisitions
by Shawnee Blackwood
A display’s true environmental costs, considering climate, water, and health factors, could add several hundred dollars to the actual price, nearly doubling the price for entry-level digital signage displays.
Tags:Digital Signage| DOOH| showcase| Sustainability
by Omid Rahmat
Demand for more display acreage won’t abate until advertisers can deliver every viewable surface their messaging.
Tags:Advertising| DOOH| Financial Data| JCDecaux
by Artem Alekseenko
Until now, static and permanent cardboard ads have been installed under the ice during the off-season summer months.
Tags:Advertising| Digital Signage| DOOH| LED| LedFoil| showcase
by Shawnee Blackwood
A nine story display, a 4,000 square foot stage suspended 30 feet in the air, and 86,000 pound double LED doors.
Tags:Billboards| Digital Signage| DOOH| LED| PLF| showcase
by Shawnee Blackwood
VDT technology from DOOH company, Ocean, allows brands to deliver personalized ad content to drivers and their passengers based on their vehicle’s make, model, year, color, or fuel type.
Tags:Advertising| Automotive| DOOH| PLF