DOOH – Display Daily

Record-Breaking OOH Advertising Revenue in Q2 2024, Digital OOH Leads the Charge

by Shawnee Blackwood

DOOH experienced a 7.5% increase from the previous year.

Tags:DOOH| Market Data

BMW Park Unveils World’s First Full-LED Video Sports Floor

by Joseph Bryans

The ASB GlassFloor at BMW Park integrates millions of LED points beneath the glass surface.

Tags:DOOH| LED| Sports and Stadiums

Vestel Installing Over 3,000 dvLED Displays at Istanbul Airport

by Emory Kale

The airport serves over 76 million passengers a year.

Tags:Digital Signage| DOOH| dvLED

MetroLED Launches New LED Displays Division

by Shawnee Blackwood

Out with the old signage and in with the new digital approach.

Tags:DOOH| LED

LG’s Smart Smart Digital Signage Play

by Omid Rahmat

LG is claiming to protect display quality and ensure performance stability, extending the lifespan of digital signage used in outdoor environments with proprietary Anti-Discoloration technology.

Tags:Digital Signage| DOOH| LG| showcase

E Ink Spectra 6 Wins Display of the Year

by Shawnee Blackwood

It was originally showcased at Display Week 2023, where it won a People’s Choice award.

Tags:Digital Signage| Display Week 2024| DOOH| E Ink| ePaper

Perion Completes Acquisition of Hivestack DOOH for $100 Million

by Shawnee Blackwood

Spending on DOOH ads is predicted to grow at an annual rate of 15.3% from $21.5 billion in 2023 to $30.7 billion in 2026.

Tags:DOOH| Mergers & Acquisitions

The True Cost of Digital Signage

by Shawnee Blackwood

A display’s true environmental costs, considering climate, water, and health factors, could add several hundred dollars to the actual price, nearly doubling the price for entry-level digital signage displays.

Tags:Digital Signage| DOOH| showcase| Sustainability

DOOH Shows Recovery to Pre-Pandemic Levels

by Omid Rahmat

Demand for more display acreage won’t abate until advertisers can deliver every viewable surface their messaging.

Tags:Advertising| DOOH| Financial Data| JCDecaux

Athletica and Finland’s LedFoil Collaborate on Under-Ice LED Displays

by Artem Alekseenko

Until now, static and permanent cardboard ads have been installed under the ice during the off-season summer months.

TSX’s LED Billboard/Concert Stage Rocks Like No Other Display Ever

by Shawnee Blackwood

A nine story display, a 4,000 square foot stage suspended 30 feet in the air, and 86,000 pound double LED doors.

Dynamic Vehicle-Based Advertising Hits the Roads: DOOH Targeted Messages for Drivers

by Shawnee Blackwood

VDT technology from DOOH company, Ocean, allows brands to deliver personalized ad content to drivers and their passengers based on their vehicle’s make, model, year, color, or fuel type.

Tags:Advertising| Automotive| DOOH| PLF