Beacons – Page 2 – Display Daily

Beacons and Bright Screens Trialled in Berlin

by Tom Allen

Deutsche Bahn has launched a pilot project at the Berlin Südkreuz railway station, trialling high-brightness touch screens and beacon technology. Six dual-sided totems, each with 3,000 cd/m² of brightness and 1920 x 1080 resolution, …

LG Scales Up Signage Efforts

by Tom Allen

While LG’s stand was very large, there were only a few new products. We were extremely glad to see that the company’s massive 3D video wall didn’t make an appearance this year – it …

2014 Signage Trends Continue to 2015, Says OVAB

by Tom Allen

European digital signage trends from 2014 will continue into this year, says Ovab Europe, which runs the Digital Signage Business Climate Index (DBCI). Last year entry-level signage was important to the industry in the …

Protec Projection Maps on Moving Surfaces

by Matthew Brennesholtz

Object tracking technology supplied by CAST BlackTrax Ltd (Toronto, Canada) was used by Production Technology LLC (Protec, Dubai, U.A.E.), at the Hamdan bin Mohammed Programme for Smart Government awards (HbMPSG) in late 2014. Protec is said to …

£8 Million Investment by Eye Airports

by Raverstead

Eye Airports is to launch an £8 million ($12.8 million) investment in advertising media and technology across its UK airport network. Gatwick North and South terminals will benefit from new digital welcome and terminal …

Estimote Turns Objects Into ‘Nearables’

by Raverstead

Estimote is a beacon company that has taken the technology to a new form factor: stickers. These ‘tiny super beacons’ were announced in August but have just begun to be shipped. The Estimote Stickers …

Bus Beacons in Proximity Advertising

by Raverstead

In the fast evolving world of DOOH (digital out of home) advertising, UK based Exterion Media announced a unique six month beta project in proximity advertising that targets a Norwich, UK bus line. It’s …

iBeacon Puts Displays at Retail Nexus

by Helen Vince

Mobile – In our last instalment on Apple Hybrid iBeacon and NFC (Near Field Communications) we said the company is once again demonstrating a canny sense of identifying Gateway Technologies that can empower (and further enrich) its …

Analytics Measurement and Legal Implications

by Super User

Oliver Schwede introduced a session on analytics measurement and the legal implications of digital signage analytics. Schwede asked Dannel Gasser of Relevance Analytics “What is the role of analytics in the store?”. Gasser said …

New York Requests Beacon Removal

by Super User

US-based advertising company Titan has been asked to remove Bluetooth beacons it placed in phone booths around New York City. The Mayor’s office requested that Titan remove the beacons – despite their installation being …