Augmented Reality

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XR: Why?

by Omid Rahmat

The spending wars heat up as the big tech companies race to see who can catch up with Meta’s extraordinary losses.

Tags:Augmented Reality| Google| Magic Leap| showcase| XR

Aledia Sets New Records in MicroLED Technology

by Joseph Bryans

The company says it has made significant strides by reducing MicroLED pixel sizes to 2 micrometers and enhancing RGB directionality.

Tags:Aledia| Augmented Reality| DCI P3| MicroLED

China’s XR Market: A Tale of Two Technologies

by Emory Kale

Reduced consumer interest and decreased investment from major players in VR change market dynamics.

Tags:Augmented Reality| Bytedance| China| Counterpoint| Market Data| smart glasses| sony| TCL| VR| XR

Driving Automotive AR

by Jon Peddie

Taking on the big questions that OEMs face in differentiating with AR.

Tags:Augmented Reality| Automotive