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audience measurement

NPD Partners with Tru Optik on OTT TV Data

by Bob Raikes

NPD said that it has made a partnership with Tru Optik, which claims to be “ the only audience measurement and data management platform built for OTT. Through the partnership, NPD will have access …

Tracking Audiences With AT&T

by Tom Allen

AT&T is trialling a new audience demographics tracker with Clear Channel in the USA. Using the AT&T Data Patterns – Out of Home Media tool, advertisers can track footfall and stats such as average …