Advertising – Page 13 – Display Daily

Tobii Pushes Eye Tracking for Advertising

by Tom Allen

Tobii has announced a large-scale eye tracking survey panel in Sweden. Attention data will be continuously collected from 1,000 eye trackers in households around the country, attached to laptops and PCs. The data will …

German AV to Top €10 Billion

by Tom Allen

Revenue generated by the German AV market will exceed €10 billion this year for the first time. The forecast comes from the Association of Commercial Broadcasters and Audiovisual Services in Germany (VPRT). VPRT expects …

Dell, HP, Intel, Lenovo and Microsoft Unite to Launch First-Ever Joint Ad Campaign Showcasing PC Category Innovation

by Isaac Oburu

Dell, HP, Intel, Lenovo and Microsoft are collaborating for the first time on a joint advertising campaign that showcases the exciting innovation in today’s newest personal computers (PCs). The combination of Intel’s best processors …

Millward Brown Sees Digital Video Consumption Rising Globally

by Norbert Hildebrand

Millward Brown part of the Kantar Group focuses on advertising effectiveness and brand development has published some results of their recent survey on TV versus digital viewing. This also covers the consumption and reception …

Augmented Reality Solutions for Business Applications are Spreading

by Norbert Hildebrand

When we refer to augmented reality technology we often make a mental connection to head-mounted devices, even though most augmented reality applications will continue to run on mobile devices such as smartphones and tablets. …

Tags:Advertising| Augmented Reality| Mobile Apps| Mobile Display Monitor| Mobile Phones

DPAA Expands Board of Directors

by Helen Vince

The Digital Place Based Advertising Association (DPAA) has voted Don Allman, president and CEO of Titan, onto its board of directors. Allman held positions at Foster and Kleiser (now Clear Channel Outdoor) and TDI …

Tags:Advertising| Digital Signage| Large Display Monitor| People| Vol 22 - Issue 28

LG Agrees OLED TV Promotion Deal With Google

by Tom Allen

LG has signed a marketing agreement with Google, which will see the search giant help to promote LG’s OLED TVs on its various platforms, such as YouTube. LG’s Kim Ki-wan (centre left), head of …

DailyDOOH Summit Roundup

by Tom Allen

Ayuda Media Systems‘ CEO Andreas Soupliotis (“The only man ever to return a Tesla because he didn’t like the UI”, said Cotterill) spoke in great detail about programmatic buying – but it was very …

Tags:Advertising| DOOH| Events| Large Display Monitor| Vol 22 - Issue 21

Neuro-Insight Measures Brainwaves and Responses

by Tom Allen

The next speaker was Heather Andrew, CEO and founder of Neuro-Insight – a London-based company that examines the brain’s response to certain stimuli. The aim is to maximise the effectiveness of these stimuli within …

Tags:Advertising| DOOH| Events| Large Display Monitor| Vol 22 - Issue 21

Magna Global Worldwide Programmatic Ad Spend

Programmatic Video Advertising at Streaming Media East

by Norbert Hildebrand

One cannot discuss the economics of TV and video without considering advertising. Most platforms today use mixed modes of advertising and subscription to provide an economically viable platform. Streaming video platforms are being offered …

Chevy Prints a Video

by Tom Allen

American car brand Chevy has worked with its advertising agency to put a video screen and player into physical magazines. 10,000 copies of Esquire and Popular Mechanics had the screen embedded into a printed …

Tags:Advertising| Back Panel| Mobile Display Monitor| USA| Vol 22 - Issue 17

JCDecaux Commits to Finnish Expansion

by Tom Allen

This summer, JCDecaux will extend the Helsinki transport system’s advertising network, with a further expansion in 2016. The news follows JCDecaux’s winning of a seven-year contract for the installation and operation of digital and …