Tag Heuer Becomes First Swiss Smartwatch Maker

Tag Heuer, the Swiss watch manufacturer, has announced a partnership with Intel and Google to launch a smartwatch based on Android Wear. The watch will be launched this year. Jean-Claude Biver, president of Tag Heuer owner LVMH’s watch division, said that they could have worked with Google or Apple, but asked “[W]hy should we do a partnership with Apple, who is producing watches?” He added that the watch will have a traditional look, saying, “Our watch will never look like a phone”.