SVOD Market to Add 50 Million Subs in Five Years

By Tom Allen
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Digital TV Research predicts that Netflix will reach 115 million subscribers worldwide by 2020. At the end of this year, there will be around 161 million total SVOD subscribers, growing to 306 million by 2020. However, while Netflix will remain the largest provider, its share will fall from 43% to 37.5% over the period. Competition will come from local players, pay-TV operators and mobile telcos. Across thee whole SVOD market, China and the USA will add 22 million customers each in the next five years; Japan 9 million; and India 7 million.