South Bank SE1 Goes Live

After the iconic Old Street EC1 launched with YouTube in October, JCDecaux, the UK’s leading Outdoor advertising company, has kick-started 2015 with the launch of a new digital Outdoor tower set in the cultural heart of London, South Bank SE1.

The gateway to the West End, South Bank SE1 is located on Waterloo Bridge and reaches desirable London audiences; from affluent commuters and South Londoners, to national and international visitors interested in arts and entertainment.

Audi, Sky Atlantic and Virgin Media are the launch brands on South Bank SE1, a state-of-the-art double-sided superstructure and the first location to launch as part of JCDecaux’s 2015 digital roadside investment.

Spencer Berwin, Managing Director – Sales, said: “I’m delighted we are launching this new tower in one of the key cultural hubs of London. South Bank SE1 will be one of the most sought-after DOOH locations in the capital as it provides advertisers with the opportunity to captivate a truly unique audience in South London.”

As part of its partnership with JCDecaux, Coin Street Community Builders, the social enterprise and development trust, will run content on South Bank SE1 to promote their redevelopments and events in the South Bank area.

Alison Pinner, Commercial Director of Coin Street, said: “We are proud to be embarking on an exciting new partnership with JCDecaux to further highlight South Bank as a vibrant and thriving destination as well as promote our key news and events in the local area using this new digital communications channel, South Bank SE1.”