Three members of the Virtual Reality Industry Forum (VRIF) – Sky, Ericsson and Tiledmedia – will showcase a real application of Virtual Reality (360 video) synced with live sports at this year’s IBC Show.
The companies will collaborate on an industry-first demonstration that will show how VR (360 video) can be used to enhance the viewing experience and deliver a truly immersive live TV event in the home.
Visitors to the Ericsson booth (Hall 1, D61) will have the opportunity to see what it’s like to be in the dugout when their favourite team scores a goal or at the wheel of a Formula 3 car when it makes that vital overtake, through untethered VR headsets and tablets, seamlessly synced with the main TV screen.
The demonstration will use Viewport-Adaptive streaming technology which harnesses Ericsson’s industry-leading HEVC software encoding technology and Tiledmedia’s innovative ClearVR tiled streaming technology to optimise the video quality to bandwidth ratio.
Content for the demo will centre around premier sports footage including Premier League football provided by Sky and Formula 3 4K HDR footage provided by Ericsson to illustrate different applications of how the technology can be used to complement a traditional broadcast view.
Together, Sky, Ericsson and Tiledmedia will show how the future consumer experience could change with the technology advances of VR (360 video) and how these technologies can truly make content come to life.
Discover Ericsson at IBC Show 2017
Ericsson is an award-winning, global leader in TV and media products and services, with a proven track record in delivering TV and media business transformation for over 25 years. Working with customers around the world, we offer an extensive portfolio of products and services through our Media Solutions and Broadcast and Media Services businesses that span media enrichment, processing, publishing and delivery.
Join us at IBC on Booth # 1.D61 and Balcony Suite BS27 or online during the event from September 15-19. See you there!
Ericsson is a world leader in communications technology and services with headquarters in Stockholm, Sweden. Our organization consists of more than 111,000 experts who have provided customers in 180 countries with innovative solutions and services. Together we are building a more connected future where anyone and any industry is empowered to reach their full potential. Net sales in 2016 were SEK 222.6 billion (USD 24.5 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York. Read more on www.ericsson.com
