Signature Plans For Birmingham Transport Extension

Signature Outdoor has installed a new LED display in Birmingham’s financial hub. Cityvision Snow Hill is a portrait-style unit overlooking Queensway, with a fortnightly impact of more 3.5 million people, following an upcoming tram extension. The display is 5.76m x 3.2m, with a 10mm pixel pitch and 300 cd/m² of brightness.

Analyst Comment

300 cd/m² is dim for an outdoor display – we assumed that there had been a typo and it was meant to be 3,000 cd/m², but Signature confirmed to us that the original figure is correct. (TA)