Sigma Catalog Supports Launch of Sky Q Next-Generation TV Service

Sigma Systems, the fastest path to creating, selling and delivering digital products and services, is pleased to announce it has been chosen by Sky UK to support the launch of Sky Q, the company’s next generation TV service. Sky Q allows customers to access their favourite content across all screens, in and out of the home.

Sigma’s data-driven approach seamlessly integrates with all of Sky UK’s online, retail and call center sales channels, supporting the user experience and enabling Sky to swiftly react to changing market conditions.

“We are excited to support the launch of Sky Q, the most advanced TV experience to come to market. This offering consists of a number of new products that bring a level of complexity that Sigma Catalog is architected to handle,” said Tim Spencer, President and CEO of Sigma Systems.

“Deploying Sigma Catalog has provided us with the ability to rapidly create and launch leading-edge products and services, like Sky Q,” said Ron Muir, Head of Customer Business Applications and Services at Sky. “Sigma software streamlines product innovation, providing us with a demonstrable competitive advantage.”