ShowStoppers @ IFA 2016 in September Setting Records for Press Registration

ShowStoppers® @ IFA 2016 – the official press event of the global tradeshow that moves markets and inspires buyers – is setting new records for press attendance and companies exhibiting new technologies for work, home and play.

More than 500 journalists from around the world are already pre-registered to attend – one month ahead of the pace of registration for the year-earlier 2015 edition of the press event.

The number of Industry leaders, innovators and startups planning to introduce new gear, gadgets, tools, apps and devices at the 2016 event is already 30 percent ahead of the pace of the year-earlier event.

The official media showcase in Berlin during IFA, the ninth edition of the annual press event is set for Thursday, 1 Sept. 2016 – the evening before IFA opens for business; IFA runs 2-7 September in Berlin, Germany.

ShowStoppers organizes news and new products for journalists working on deadline to discover the latest smartphones, tablets, gadgets and gear, smart devices powered by Internet-connected apps, laptops, cameras, headphones, software, audio components, connected cars, and more – just in time for the all-important fourth quarter, holiday sales and gift-giving season.

At the 2015 edition of the invitation-only press event, 800-plus journalists from more than 50 countries previewed news and new products from more than 70 companies.

“ShowStoppers @ IFA is an exclusive sneak peek at what journalists will see when the show opens the next day,” said Dave Leon, partner of ShowStoppers.

“We work to ensure that journalists see and cover the very best in consumer electronics and appliances, from industry leaders to startups, during an evening that celebrates innovation in technology,” said Leon.

“ShowStoppers connects you with top journalists in a venue and format designed to enhance your media coverage at IFA inBerlin. It optimizes your relationship-building opportunities, bringing together companies, news, new products and media – fueled by great food and drink, creating an ambiance conducive for conversations, interviews, and product demos,” said Leon.

To meet the press at ShowStoppers, click here for the event brochure, or contact Dave Leon, +1 845 638 3527, or Lauren Merel, +1 (908) 692-6068