We had heard, earlier this month, that Samsung was readying itself to leave the German notebook market (Display Monitor Vol 21 No 37) – but now it turns out that that wasn’t all the company is exiting.
According to PC Adviser, Samsung is gearing up to leave the European portable PC business altogether. The low sales volumes are, the company said, not worth the cost of staying in the market.
A spokesman said, “In Europe, we will be discontinuing sales of laptops, including Chromebooks, for now. This is specific to the region and it is not necessarily reflective of conditions in other markets”.
Display Daily Comments
The move is not really a surprise; Samsung abandoned the entry-level notebook market in Europe earlier this year and had also reduced its volume target for the year. Premium notebooks are a hard sell these days, with competition from lower-cost devices and tablets on the rise. (TA)