At the upcoming CES 2025, Samsung is set to unveil a series of advanced display technologies across consumer electronics, IT devices, and automotive applications. Among the anticipated highlights will be the debut of an 18.1-inch foldable OLED panel, the largest of its kind. This panel is expected to cater to multifunctional IT devices by enabling seamless transitions between tablet, laptop, and monitor modes, folding down to a compact 13.1-inch size.
Samsung is also expected to present its latest developments in slidable OLED displays. The Slidable Flex Vertical is projected to expand vertically from 5.1 inches to 6.7 inches, while the Slidable Flex Duet and Flex Solo will likely offer larger formats, ranging from 8.1 inches to 12.4 inches and 13 inches to 17.3 inches, respectively. These innovations aim to demonstrate Samsung’s commitment to adaptable and space-efficient display solutions.
In the automotive sector, Samsung is poised to reveal its under-the-display camera (UPC) technology, which is designed to enhance driver monitoring systems. The company is also expected to introduce the Real Black HUD, which integrates OLED technology to project driving information onto a black-coated windshield, offering superior image quality and reduced weight compared to LED-based systems. Additionally, Samsung plans to showcase an 18.1-inch bendable OLED display, tailored to align with modern automotive interior designs.
Samsung will also unveil its latest QD-OLED panels, expected to achieve up to 4,000 nits of brightness—a 30 percent increase over last year’s models. These panels will reportedly be available in sizes ranging from 27-inch to 77-inch formats for both high-end monitors and televisions.
Then there’s showcasing significant advancements in its anti-glare technology and TV lineup. The company’s matte, glare-free display technology, first introduced with the S95D OLED, will now be featured in a broader range of models, including its flagship MiniLED Neo QLED TVs. The updated glare-free coating is designed to minimize reflections from overhead lighting, floor lamps, and sunlight, creating a more comfortable viewing experience in bright environments. While this technology has been praised for its practicality, some enthusiasts argue that it diminishes the perfect blacks traditionally associated with OLED panels, sparking ongoing debate about the trade-offs between glare reduction and picture quality.
In addition to these performance-focused innovations, Samsung is introducing lifestyle TVs such as The Frame Pro, which combines high-quality displays with aesthetic design elements for home environments. Enhancing user interaction, the company’s new SolarCell remote now includes a dedicated AI button, enabling features like Click to Search, which identifies on-screen actors, locations, and clothing, as well as Samsung Food, which recognizes dishes and provides recipes.
