LG Display aims to supply 2 million units next year and boost shipments to 3 million and 5 million units in subsequent years, two sources with direct knowledge of the matter said. Initial supplies to Samsung would likely be 77-inch and 83-inch white OLED (WOLED) TV panels.
Reuters
The significance of such deals between LG and Samsung is multi-faceted: two corporate giants hailing from South Korea, both hurting in the display business with Samsung needing to protect its market positioning in TVs, and LG having fallen behind in the same market and probably having the panel capacity. Firstly, it underscores the dynamics of the global tech industry, where even the most formidable players are compelled to forge alliances in the face of mounting competition and economic challenges. Secondly, this is indicative of the shifting balance of power in the electronics industry, particularly in the display segment, where Chinese companies have been steadily rising as serious contenders, somewhat stirred by the threat of sanctions and reshaped supply chains post-pandemic.
Furthermore, it demonstrates an evolution in the strategy of South Korean conglomerates, which have traditionally been known for their fierce rivalry. Collaborations like these signal a willingness to set aside competition and work together when broader industry pressures or national interests are at stake. It’s also a testament to the strategic importance of the display industry to South Korea’s economy and global standing. Also, Samsung could take over from Sony in OLED TV sales with this deal and rise above the fray.
