Samsung Electronics announced its 2025 hotel TV lineup at ISE 2025 in Barcelona. The lineup includes The Frame TV (model HL03F) and adds Google Cast integration to both 2025 models and the 2024 HBU8000.
The Frame TV features 4K QLED display, matte screen coating, and wall-mount capabilities. Hotels can display artwork or branded content when TVs are not in use.
Google Cast allows guests to stream content from Android and iOS devices through QR code pairing. The TVs also support Apple AirPlay streaming. No dongles or logins are required, and no personal data is stored on the devices.
The TVs run on Tizen 9.0 and connect to LYNK Cloud for content management. The system includes room service ordering and amenity booking features. SmartThings Pro provides control of TVs, signage, and air conditioning through a central dashboard.
Samsung serves as the visual display sponsor for Art Basel. The company did not disclose pricing or release dates for the new TV models.
