Roku Now Has Over 13 million Active Customers

Roku had 13.4 million active customers at the end of 2016 and they streamed nine billion hours of video and music in the year, including one billion hours in December 2016. According to Nielsen, Roku had 48% of active streaming players in the US in December 2016.

Revenues for 2016 were nearly $400 million, which includes content consumption and promotion. Licensing and advertising sales on the platform exceeded $100 million in revenue.

Roku founder and CEO Anthony Wood stated that the company has 46% year-over-year growth in active accounts, 70% year-over-year growth in streaming hours and over 100% year-over-year growth in media and licensing revenues.

Roku offers its customers over 4,500 paid and free ad-supported video streaming channels, which includes 450,000 movies and TV shows. In 2016, Roku TV models accounted for 13% of all smart TV sales in the US, according to IHS.