Roku Lead Narrows, Apple TV Loses to Chromecast

Sales of Google’s Chromecast streaming media stick surpassed the Apple TV in Q1-Q3’14 – although Roku devices still lead. Chromecast sales were not counted in 2013, but were comfortably ahead of the ageing Apple TV this year (20% vs 17% market share). Roku’s lead also narrowed considerably (falling from 46% to 29%), while Amazon entered the market with a 10% share.

“Nearly 50% of video content that U.S. consumers watch on a TV set is non-linear, up from 38% in 2010, and it is already the majority for people 18-44,” said Barbara Kraus, Director, Research, Parks Associates.