Roku Expands Smart Platform Reach with Polaroid-branded Roku TVs at Asda Stores

Global streaming company Roku has recently announced a new partnership with a TV brand for its Roku OS smart platform, according to Forbes. The Polaroid-branded Roku TVs are to be available in Asda stores across the UK. Asda is a major retailer in the UK.

Source: Polaroid

The initial launch of the Polaroid Roku TVs features a 55-inch screen size, with the promise of other screen sizes becoming available later in the year. The exact range of screen sizes for the UK market has not been confirmed yet, but it is assured that both larger and smaller options will be offered beyond the debut 55-inch model. While the pricing has not been officially announced, similar Polaroid TVs at Asda cost around 150 GBP ($192).