Roku Expands Further Into Latin America

Roku, Inc. (Nasdaq: ROKU) announced it is making its streaming platform available to consumers and content publishers in Argentina, Central America, Chile, Colombia and Peru.

The company unveiled two players that will come to market in the coming weeks – the Roku Express+ which is great for HD streaming, and the Roku Streaming Stick+ capable of streaming HD, 4K and 4K HDR at up to 60 fps. Content publishers who want to use the internet to deliver video to consumers can develop streaming channels for the Roku Channel Store in Latin America.

“Streaming is gaining popularity quickly around the world, and in particular, in Latin America because it allows consumers to watch TV on their terms. To meet the demand we are launching our affordable and easy to use streaming players in various countries in Latin America,” said Chas Smith, general manager of Roku TVs and players. “The Roku Express+ is one of our most popular streaming players, and is a great starting point for first time streamers because it works with virtually any TV. We’re also delivering our all-new Roku Streaming Stick+ that provides a cutting-edge streaming experience on both HD and 4K TVs.”

Roku Express+

The Roku Express+ is great for those who are looking to stream to the TV for the first time, or give the gift of streaming. With a Roku Express+ consumers can transform any TV into a Smart TV with options to connect via HDMI® or composite A/V ports (red/yellow/white jacks). It comes with everything in the box to get started, including a simple to use remote control and HDMI cable. This is the second-generation of the Roku Express+ and is five times more powerful than its predecessor.

Roku Streaming Stick+

Small, powerful and portable for those who are on the move or want their streaming player hidden behind their TV. Features a quad-core processor and delivers exceptional wireless performance with its advanced wireless receiver that is innovatively built into the power cord. This new model offers up to four times the wireless range of its predecessor to minimize buffering. It is great for HD, 4K and 4K HDR up to 60 frames per second (fps) streaming. It comes with a remote control that includes TV power and volume buttons that can control compatible TV models and the Roku Streaming Stick+ eliminating the need to use two remote controls for these functions.

Streaming Made Simple

Roku devices are powered by the company’s proprietary operating system, Roku OS and feature a simple home screen that can be personalized with icons to popular streaming channels. In Latin America, consumers can access to 2,500+ paid and free streaming channels, including 100,000 movies and TV episodes. Consumers can also download the free Roku mobile app for iOS® and Android™ devices to control their experience. It can act as a remote, stream media from the mobile device to the TV, and offers powerful features like private listening via a headphone jack so consumers don’t disturb others in the home.

Developing Streaming Channels for the Roku Platform

Roku enables content publishers to build channels and monetize content to millions of customers around the world. The company offers content publishers two ways to develop streaming channels for its platform. Publishers can access the software developer kit (SDK) or use the Direct Publisher tool that requires no code and simply uses a feed. More information on developing for the Roku platform can be found at Those with questions can contact [email protected].


Roku streaming players will be available in Argentina, Chile, Colombia, Costa Rica, El Salavador, Guatemala, Honduras, Nicaragua, Panama and Peru in the coming weeks from retailers.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enables content publishers to build and monetize large audiences, and provides advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators. The company was founded by Anthony Wood, inventor of the DVR. Roku is headquartered in Los Gatos, Calif. U.S.A.