Research and Markets: Consumer Electronics Market in China 2015-2019 – Augmented Sale of Smartphones & Gaming Consoles Bolsters Growth

Research and Markets has announced the addition of the “Consumer Electronics Market in China 2015-2019” report to their offering.The report has estimated factors like the augmented sale of smartphones and gaming consoles in this region to bolster market growth during the forecast period, resulting in its healthy CAGR of around 10% by 2019.

Upliftment of the ban on gaming consoles is the key driver for the growth of this market. Upliftment of the ban in 2014 has allowed foreign enterprises to manufacture consoles in Shanghai’s free economic zone. Since China has the worlds third largest video games market, companies like Sony and Microsoft are adopting aggressive marketing strategies to capture this market during the next four years.

The report has estimated the smartphones segment to account for more than 71% of the total market share by 2019. The government of China’s recent decision to issue 4G licenses to major telecom providers like China mobile, China telecom and China Unicom is expected to foster growth in this segment during the forecast period.

Upcoming trends, such as the augmented popularity of E-commerce portals, to spur market growth during the forecast period. The advent of E-commerce portals is expected to have a positive impact on consumers as it gives them a platform to compare the prices of smartphones or tablets. These portals also aid in comparing the specifications of electronic devices and allow consumers to buy and sell their electronic devices online.

Companies Mentioned:

  • Apple
  • Lenovo
  • Samsung
  • Xiaomi
  • Microsoft
  • Canon
  • Gionee
  • HTC
  • Oneplus
  • Sony
  • ZTE
  • Amazon
  • Blackberry
  • Google
  • Microsoft
  • Motorola Mobility
  • Fujitsu
  • Haier
  • Hisense
  • Samsung
  • Toshiba
  • Faro Technologies
  • Fujifilm Corp
  • Go pro
  • Intel Corporation
  • Kodak.

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Country overview

PART 06: Market landscape

PART 07: Market segmentation by product

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

PART 14: Recommendation and insight

PART 15: Key vendor analysis

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