According to Dataxis, pay TV in Latin America (LatAm) is forecast to reach 79.3 million homes in 2023. Analysts predict that 8.5 million new pay TV customers will be added compared to 2017, although it believes this a slowing rate of growth. As a result, pay TV subscriptions will not exceed 40% of households with a TV set.
According to the research, several factors influenced the pay TV evolution: namely, the economic instability of the region, certain large-volume countries reaching saturation point and a downturn in Brazil, which used to drive the region. However, this stagnation is not verified by the performance of other services. For example, fixed broadband outpaced pay TV in 2017.
Dataxis highlights that Mexico will hold 28.9% of pay TV customers and will continue to be the largest market in the region. Brazil will be very close with 28.2%. Argentina, Colombia, Chile and Peru will accumulate 26.5% of pay TV subscribers. Central America, Bolivia and Paraguay will be the fastest-growing markets, due to their low rates of service penetration.
